Drive engaging email campaigns, nurture audiences, and shape digital success.

OVERVIEW

Email Marketing Specialist

As an Email Marketing Specialist at Digiblend, you will be instrumental in driving engaging email campaigns, nurturing audiences, and shaping the digital success of our clients. Join our dynamic team and be part of an impactful journey that connects with audiences and drives measurable results.

REQUIREMENTS

Your skills in list form

• Possession of a Bachelor's degree in Marketing, Communications, or a related field.
• Demonstrated experience in email marketing, including campaign creation and execution.
• Proficiency in email marketing platforms like Mailchimp or Campaign Monitor, as well as in marketing automation tools.
• Familiarity with HTML and CSS for email template customization.
• A strong understanding of email marketing best practices, with the ability to optimize campaigns for deliverability, engagement, and conversions.
• Analytical skills to track and measure campaign performance and identify areas for improvement.
• Excellent written communication skills and a keen eye for detail.

RESPONSIBILITIES

Your Mission

• Plan, develop, and execute email marketing campaigns to engage and nurture audiences for our clients.
• Collaborate with cross-functional teams to segment audiences and tailor email content accordingly.
• Customize email templates using HTML and CSS to align with clients' branding and objectives.
• Monitor and analyze email performance metrics, such as open rates, click-through rates, and conversions.
• Implement A/B testing strategies to optimize email subject lines, content, and calls-to-action.
• Stay up-to-date with email marketing trends, best practices, and industry regulations (e.g., GDPR, CAN-SPAM).
• Provide strategic recommendations to clients on email marketing strategies and campaign improvements.